When talking to people about what they think is involved in marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design it is quite clear that most people have a confused and jumbled view about what they all are, what they cover, which is most important and which is easiest to understand. It is nearly always the case that someone understands what is meant by graphic design – not a surprise, perhaps, as it has been around the longest and has it’s roots in “old technology”. Not only that research has shown that only 7 to 11% of all communication is verbal, the rest being non-verbal as messages can be communicated through “graphical” factors such as gesture; body language or posture; facial expression and eye gaze, clothing, hairstyles, architecture, symbols and graphics. So definitely not a surprise – we are very visual. It is nearly always the case that people also believe they understand what is meant by web design – though many people blur it with web development. Again, probably not surprising, but, actually, probably not helpful either. Why not? Because if you don’t have a real ‘definition’ for something (definition = clarity and differentiation from other concepts) then you don’t know what you are buying. And, guess what, if you don’t know what you are buying you can be “ripped off”. So we thought we would be boringly helpful and using Wikipedia and a range of other sources definitions (only so we are not accused of slanting the evidence) try to explain what marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design really are. We also thought we’d arrange them in what we regard as their order of importance to the success of your business – which is pretty much in reverse order to most people’s understanding of what they are and see if anyone can be bothered to read what could be “possibly the most boring and convoluted article ever” and challenge these views. 1. MARKETING: The most widely accepted definition of marketing on a global scale comes from the Chartered Institute of Marketing (CIM) in the UK which is the largest marketing body in the world in terms of membership. The definition claims marketing to be the “management process of anticipating, identifying and satisfying customer requirements profitably”. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion……… It is one of the company’s management tools to ensure that products and services are developed according to market requirements, and that they are profitable. 2. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures. Customer Relationship Management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers. Although there are several commercial CRM software packages on the market which support CRM strategy, it is not a technology itself, rather, an holistic change in an organization’s philosophy which places emphasis on the customer………. A successful CRM strategy cannot be implemented by simply installing and integrating a software package and will not happen over night. Changes must occur at all levels including policies and processes, front of house customer service, employee training, marketing, systems and information management; all aspects of the business must be reshaped to be customer driven. 3. ELECTRONIC COMMERCE, EC, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks………. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, ebooks, databases, and mobile phones………. Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. 4. DIRECT MARKETING is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers’ (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships………. DM uses non-addressable media as well as addressable ones. The important thing is that it seeks a response and it is this which the recipient, usually a marketer, bases their future actions, or contact strategy, on. In fact all DM is done through media, it’s just that many, e.g. email, telemarketing, SMS, are “addressable”. It usually is not taken to include face-to-face contact. Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. 5. WEB DEVELOPMENT incorporates all areas of creating a web site for the World Wide Web. This includes web design (graphic design, XHTML, CSS, usability and semantics), programming, server administration, content management, marketing, testing and deployment. The term also refers to the “back end”, that is, programming and server administration. There is usually more than one member that works on a given development team, each specialising in his or her own field. A web developer typically has more database, cgi, and engineering experience and develops the interface between the front and back end, undertaking programming tasks for a web site. This can include e-commerce applications or implementing a site search tool, for example. 6. WEB DESIGN is the design of web pages, websites and web applications using HTML, CSS and images. A web designer designs web pages. Usually a designer will produce a mock-up of a page in a graphics application (for example, Adobe Photoshop). Once you have approved the design, a designer can produce an HTML template, CSS files and all of the images needed to produce the web site. 7. GRAPHIC DESIGN is the applied art of arranging image and text to communicate a message. You can apply it in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.
So you’ve decided to start your own business: whether it’s selling your own products or providing a service you think a lot of customers will pay for, it does not matter. You have just discovered the abilities of the Internet, and now want to use it to spread your word. But “Where do I start?” you ask yourself. You have already made your own website, and have put up snazzy pictures of your products. Now, you have to find a way to pull in customers — but how? Before anything else, however, you must first be familiar with how businesses work online. You are going to have to use the method Multilevel marketing (more commonly known as MLM, or referred to as network marketing) as a way to alert people about your business. It is definited as a popular method of distributing and selling products or services using independent distributors instead of having to rely on traditional retail outlets. Basically, you are your own boss, employee and store — doesn’t that appeal to you? And that is only the tip of the iceberg. One of the most popular way to advertise and market your own products is through the model Pay per click, or PPC ads. They appear on all sorts of websites, from search engines, to social networks, to blogs, and everything else in between. You have most likely come across them in almost every website you have visited. Usually, they are those small blurbs or pictures that you see on every corner of a page, advertising a product that is somewhat related to the content of the site. Those PPC ads are also called sponsored links, and advertisers only pay when an interested party clicks on the advertisement, and is taken to the advertiser’s website. It is possible to purchase certain keywords that will trigger your PPC ads to appear, but in order to create an ad, you have to pay a PPC provider (usually a big company such as Google Adwords or Facebook). Fixed pays are usually available. When making your PPC ads, it is good to insert a memorable picture that will efficiently tell the viewer what exactly you are offering. State the nature of your product or service clearly, and mention any good deals or sales that will catch the reader’s eye. Pick something simple and not too flashy so you will not turn off your viewer. Also, when inputting the keywords that will trigger your PPC ads, be sure to to use relevant and specific keywords that people are most likely to search. This way, PPC ads will be able to help your MLM business flourish! Now that you know how to market your products a little better, you will be able to succeed in the business you have always wanted to manage. Thanks to the Internet, it is now easier for everyone to spread their ideas with the world. Advertise your business today, with your veyr own pay per click ads, and watch your popularity soar.ca=Computers+and+Technology
There are many advantages to running a home based business, especially one that relies mostly on the Internet for sales and marketing. One of the most common reasons why people decide to run their own businesses is because they want to be their own boss. The ability to choose which goods and services to sell, how much marketing to participate in, and being able to create your own policies when it comes to sales is a freedom that many are after. But in order to have this freedom, you may need to work very hard in the beginning and learn more about business management in order to create a profitable business.
Another advantage to running a home business is that you will be able to keep your own hours. If you are a morning person, then you can work in the morning and afternoon. If you are a night person, then you can sleep in and work in the afternoon into the evening. When you set your own hours, you will be able to pursue outside hobbies, spend more time with your family, or start other business ventures. There are many possibilities when you are not trapped into working set hours each day. For those who want to get their household chores done during the day, having the freedom to do so is refreshing.
Many people who start their own businesses enjoy working with other people, satisfying a need, and helping others, but on their terms. Instead of working for someone else, small business owners have the ability to choose their clients, projects, and products that they want to work on or sell. Even though small business owners may sacrifice yearly raises, promotions, and other perks that come with working for someone else, the advantages mentioned above usually outweigh these perks. Once you have established your home business, you will be able to give yourself a raise and also expand your business in order to increase profits.
One final advantage to owning your own business is that you are in control of how much you earn. Depending on the amount of work you want to put into your business, you will be able to earn as much as you want. While some home businesses are more successful than others, having control over your earnings is a good feeling. For example, if you have a really successful month, you can relax and not have work as hard the next month. Depending on your current financial situation and the amount of money you need to earn each month, this can be very rewarding.
Running a home business can be very stressful, especially when you are just starting out. But once you have earned the trust and respect of your customers, you will see sales increase. Over time, your business will grow and profits will increase. Being patient, working hard, and having a little faith in yourself are needed in order to succeed. But once you do succeed, you will begin to enjoy more of the benefits of working for yourself.
Cafe Press, in my opinion, is one of the most overlooked sites on the internet for making money. Currently, with a catalog of over 20 million products, they pretty much offer something for everyone who wants unique gifts as well as books, CDs and more.
What Cafe Press allows you to do is to set up stores, for free, and create your own books, CDs, tshirts and tons of other novelty items.
In fact, you can create an entire business around Cafe Press. There are three different ways you can create a business with Cafe Press:
1. Create your own designs.
With the free version of the Cafe Press store, you can offer 50 different products from one design in one store. You can set up as many free stores as you like, and offer as many different designs as you like. You can also offer a newsletter.
With the premium shop, you can not only offer as many custom designs as you like, you can also completely customize your store. You can add scripts to your site displaying special offers and coupons.
Whether you create a free store or a premium store, you can also get paid for referring other shopkeepers, allowing you to earn additional streams of income.
2. Become an affiliate.
If designing your own creations isn’t for you, you can still earn money from Cafe Press through the Cafe Press affiliate programs. It’s one of the most lucrative affiliate programs on the internet for physical products, currently paying 15 percent.
There are several ways you can get started with the Cafe Press affiliate program.
If you host your own WordPress blog, you can download the plugin from Presto Gifto and display Cafe Press designs that are topically related to your blog.
Other blogging options, like Geeklog, have their own plugins you can use to integrate Cafe Press into their content management systems.
You can also find scripts to create custom stores. These scripts are quite inexpensive and allow you to build custom sites with Cafe Press products of your choice so you can create completely unique sites on any topic you want.
3. Create Your Own Merchandising.
Merchandising is about adding to your current product line. Although it is similar to creating your own Cafe Press shop, it’s not the same thing.
Merchandising is about taking your business to the next level by adding your own custom designs related to your current product offerings. This allows you to easily create upsells and crossells for your business.
You can use your website, a blog, or integrate one of the many Cafe Press store scripts into your current business.
If you want to start a business, or you’re looking for a way to increase your current business, Cafe Press is one of the easiest ways to get started.
Today, business has been revolutionized to a very great extent. With the development of internet, business operations have become electronic with minimum amount of manual efforts. Today the most popular term used in business terminology is ecommerce. It is basically the use of electronic systems to buy and sell goods. The rapid advancements which have taken place in internet facilities have promoted ecommerce to a considerable extent. This idea of online shopping was not preferred previously due to the lack of knowledge and security reasons. But now, the masses have adopted this technique of shopping online. Since, online shopping holds a significant portion of the entire sales, it is extremely important for any website carrying on business to adopt some elements of ecommerce web design. United Kingdom is a major shopping and tourist destination. For providing people with great experiences of shopping, several ecommerce web design UK based companies have emerged which have substantially promoted electronic commerce. They have revolutionized the way in which people can shop for their requirements. There are various online shops available which provide great satisfaction to shoppers with their various offers.
It is extremely important for customers that they design a proper website for people to visit and look for what they wish to shop. For this purpose a professional expert needs to be approached. A web development agency UK would provides the best wed design services to companies. Such agencies would provide online solutions to the business organization. The company should fix a goal which it desires to achieve through the website. The next important thing for the companies is to have a budget. This would help the companies to negotiate with the designer. The internet offers great reach to people and enables them to find any web design agency UK. This would make the search very simple and easy. In UK, there has been a rapid development in the web design companies. There are a number of web designers Sussex, which offer business organizations great help in designing an effective website which would increase their customer base.
Before approaching a web design company, their portfolios should be checked over the internet. The image of the web designer is something which is extremely important for businesses so that the website is developed in the best possible way. The experience of the company in designing websites counts to a considerable extent. The price paid for such services should be ensured to be reasonable and profitable.
There are numerous types of marketing: internal marketing, external marketing, online marketing, offline marketing, push and pull marketing to name just a few.
You also have attraction marketing, which addresses the area of setting intention, utilizing the law of attraction and visualization. All of the above are necessary components of creating a wildly successful business.
In this article we will explore internal and external marketing.
You have two types of internal marketing; the internal marketing of your business systems and your internal guidance or intuitive processes. Internal marketing of your business systems are what you see and know about your company that your customers may not know. It has to do with your infrastructure.
Internal guidance marketing has to do with the creative thoughts you get that you will either choose to act on, or not. Your success will be determined by your ability to ascertain which thoughts are most beneficial to act on at any given time and which should be tabled for later exploration.
The challenge for some highly creative types who constantly take course after course, read book after book, hire mentor after mentor without ever fully optimizing any idea or plan is rather than moving closer to their desired outcome, they move in a place of desperation that does not allow for them to optimize their marketing and sales opportunities.
If this describes you, now is your opportunity to make a shift and begin laying a solid foundation once and for all.
External marketing is what the world sees or perceives to see. Does your external image match your internal reality?
Your external marketing has to do with your advertising, website, blog, marketing material including business cards, letterhead, logo design, product development, how you present yourself when out in public (your attire and
grooming), and direct marketing.
Your external marketing is a direct reflection on how successful you will be.
Often to save a few dollars, the image projected is not one that matches the market you may be targeting. On the other hand, you may be over-investing on your external marketing if you have a more thrifty market.
Again, this leads back to the essential element of knowing who wants to do business with you and with whom you want to do business.
As entrepreneurs, most of us have prepared a well-thought out business plan. It is essential if you are looking for any sort of financial assistance when starting up and will keep you focused while building your business. Having a plan to follow will also increase your chances of success. However, a few years into your business, is your original business plan still relevant? Probably not.
A yearly plan for an established business is an essential organizational tool if:
* you’re looking to grow your business
* there is a lot of activity going on in your business every day and you tend to bumble-bee, jumping from “flower to flower” not knowing where to focus your time
* you don’t have a clear plan and consider different options every day
While there are many templates and varieties of business plans available on the web, your yearly plan does not need to go into as much depth as your original. Here are the 5 main areas you will need to cover when planning for the year ahead:
1. Where are you now? List the services that you are providing, the products that you are selling, the number of hours you work in your business, and the number of hours you work on your business.
2. What are your goals? List the goals you wish to attain. We all have a financial goal so write your specific money goal for the year and the top 2 or 3 priorities that will get you there.
3. How are you going to get there? Work backwards from your financial goal and identify the steps necessary to achieve it. For example, if your goal is to make $75,000 for the year, how many clients do you need, how many products do you need to sell, how many workshops do you need to conduct and what do you need to charge for these things? Break these goals down monthly and then weekly and tweak until you have reached a realistic and attainable financial goal and plan that sync.
4. When are you going to do what’s needed to achieve your goals? Take your monthly and weekly goals to create your action plan. This will determine the number of clients you will work with and when, what products and programs you will create, how many you need to sell and when etc. The action plan can be transferred over to your weekly schedule.
5. Who do I need help from to achieve my goals? List what tasks you can no longer continue to handle. Consider outsourcing things like your accounting to a bookkeeper and your technical and administrative tasks to a Virtual Assistant to free up your time for the profit generating tasks.
Going through this process helps you to identify your intentions and forces you to paint a realistic big picture plan for the year. Each small step taking you towards your bigger goal. This strategy may be the one business activity that helps your business to grow more than any other.
It is so exciting when you have a burst of creativity in business. Your energy level rises and there is nothing that can get in your way. But creativity alone is not what keeps visionaries from getting stuck. When you have an idea that you want to implement, speed up the process with the following tips to create business goals and objectives that move you from thought to action right way.
What’s Your Mission?
A good place to start is your company’s mission. Each goal and objective should support the mission and move you closer to fulfillment. Use bullet points for each item and consider your target population and their needs.
List Your Goals
The goals that you choose should be in line with your company’s mission. Start by creating three to five goals that are specific, measurable, actionable, realistic and timely (also known as SMART goals). Think in terms of the target that you want your company to reach. Some examples of business goals might be to “Increase market share 20% by December 20xx” or “Reduce overhead costs by 35% over the next two years.” You may have a long list of goals that you want to achieve but it is best to work on the ones that makes the most impact the fastest and those that you have the resources to support.
After you identify business goals then you can create the supporting objectives. These are the tactics that will help you arrive at your goals. It helps to give each objective a priority ranking. Be realistic and know that you may not accomplish everything at once. Remember that Rome was not built in a day and chances are that this is true of your company as well.
Assess Your Needs
Finally, list the needs for each goal and objective that you create and assess the resources that are available. Following this process allows you to see where your strengths are and where you need additional resources for your strategy. Do not be afraid to seek outside assistance for things that you need. Remember the SWOT analysis in marketing? It is a good idea to draw upon these principles because they will help you turn goals and objectives into reality.
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